The role of brick and mortar is changing, and modern customers expect more from an in-person retailer than cool architecture, good lighting, and well-merchanidised products. The best brands play to the strength of brick and mortar by delivering memorable live experiences that the customer simply can’t get anywhere else.   At EWI, we are experts at creating live brand experiences that [...]

Today, EWI was named Organization of the Year by the Business Intelligence Group in the 2022 Sales and Marketing Technology Awards program (aka “The Sammys”). The awards honor organizations and products helping to solve the challenges organizations face when connecting and collaborating with prospects and customers.  “For more than four decades, EWI has worked with many of the world’s best brands [...]

At the debut of the Fisker Ocean at the 2021 Los Angeles Auto Show, we felt like CEO Henrik Fisker summed up what was on many of our minds: “It’s really great to see everybody in real life. I don’t know about you guys, but I’m Zoom-ed out. So it’s great to be back here at the LA Auto [...]

After nearly 3 years, Motor Bella marks the return of the auto show to Motor City. But the event (which kicked off this week outside of Detroit) is not a traditional auto show. It’s an entirely new kind of engagement, and (in our opinion) this kind of new is super compelling. Modern audience expectations have shifted considerably in recent years. Traditional auto shows — [...]

As experiential marketers, EWI follows retail trends closely, as they unquestionably color the canvas upon which we work. This blog is the third in a series examining the changes we see shaping the future of post-COVID retail. And today, we’ll take a look at the growing importance of technology surrounding the retail experience.  As COVID case rates drop and vaccine [...]