This month, we had an opportunity to catch up with Danielle Birbal, one of EWI’s talented senior designers. Dani’s work sits at the intersection of creativity, strategy and technical execution, turning client objectives into experiences that bring brands to life. During our conversation, we discussed her path to experiential design, the thinking behind great creative work and the teammates [...]
By Justin Kurtz, Director of Live Events A colleague of mine was recently onsite at a trade show, supporting one of our longtime clients. During the show, someone stopped by the booth and asked a familiar question: “Who designed and built this?” Our client made the introduction. The visitor explained they were planning a formal RFP for an upcoming [...]
By Lisa Ireland, Retail Account Executive Halloween is here. The holidays are right around the corner. And if you’re a retailer, there’s something that should be more frightening than any ghost story or nightmare you can imagine. (Cue ominous music here.) You don’t have a single memorable, engaging experiential touchpoint baked into your in-store presence. (Lightning flashes, thunder rolls, and [...]
by Mike Bollo, Vice President - Live Environments Thanks to social streaming videos, media feeds, podcasts, and other online channels, the average person is exposed to between 4,000 and 10,000 messages per day — a dramatic increase from just a few decades ago. And physiologically, our brains can’t process that much content. Our unconscious filters kick in. And traditional [...]
Kia’s award-winning Connected Home is back! And it can be experienced in person at LA’s iconic Kia Forum through January 29, 2026. If this environment looks familiar, you’re not imagining things. We originally designed, engineered and fabricated the Connected Home in 2024 to highlight the bidirectional vehicle-to-home charging capabilities of Kia’s vehicles. Located directly outside of CES’s main hall, [...]
This month we had an opportunity to catch up with Leslee Faulkner, EWI’s Vice President of New Business Development, Trade Shows. And if you’ve ever met Leslee, you already probably know that she is a ray of enthusiastic sunshine. During our conversation, we discussed a range of topics, and through it all her passion for people shined brightly. EWI [...]
As you might have heard, we’ve dutifully served clients at auto shows, trade shows and in retail environments for several decades. Today we’re thrilled to announce an exciting addition to our offering with the launch of EWI Live Environments. Leading the charge is longtime EWI stalwart Mike Bollo, joined by seasoned industry veterans John Pugh and Justin Kurtz. With [...]
By Leslee Faulkner, EWI Vice President of New Business Development and Tina Sharnas, EWI Director of New Business Development Traditional trade show strategies are losing their impact as audiences have come to expect more personalized and immersive/interactive brand experiences. In most situations, a brand can’t just show up at a trade show with a rental wall, a few products [...]
We recently had an opportunity to catch up with Mark Nelson, President of EWI’s Retail Division, to discuss all things retail. Mark joined EWI in 2011 as an account executive and stepped into a leadership role in 2017. Since then, he’s helmed the retail division through a series of rapid-fire changes in the retail landscape. Read on to learn [...]
At EWI, we have a fairly simple philosophy. Make amazing stuff. And do it alongside great people and partners. Sounds pretty straightforward, no? We’ve held the same basic philosophy at the core of our business for nearly five decades, and it continues to work. We get the opportunity to work with many of the world's most respected brands — [...]
