What we do
Exhibits
Retail
Trade shows
Pop ups
Brand activations, mobile tours and pop-ups
Showrooms & brand centers
Showrooms, training spaces, and experience centers
Digital
Trusted partner
Insights
Recent thought leadership, ideas and commentary on experiential marketing, events, retail and the world around us
Reimagining Trade Show Booths
By Leslee Faulkner, EWI Vice President of New Business Development and Tina Sharnas, EWI Director of New Business Development
Traditional trade show strategies are losing their impact as audiences have come to expect more personalized and immersive/interactive brand experiences. In most situations, a brand can’t just show up at a trade show with a rental wall, a few products and a bowl of mints and expect audiences to […]
Employee spotlight: Mark Nelson
We recently had an opportunity to catch up with Mark Nelson, President of EWI’s Retail Division, to discuss all things retail. Mark joined EWI in 2011 as an account executive and stepped into a leadership role in 2017. Since then, he’s helmed the retail division through a series of rapid-fire changes in the retail landscape. Read on to learn more about Mark, his team and what makes them tick.
You’ve […]
2025 Shop! Design Awards
At EWI, we have a fairly simple philosophy. Make amazing stuff. And do it alongside great people and partners. Sounds pretty straightforward, no?
We’ve held the same basic philosophy at the core of our business for nearly five decades, and it continues to work. We get the opportunity to work with many of the world’s most respected brands — and we get to create awesome stuff that amplifies their brands’ connections […]