
EWI Launches Live Environments Division
August 1, 2025
As you might have heard, we’ve dutifully served clients at auto shows, trade shows and in retail environments for several decades. Today we’re thrilled to announce an exciting addition to our offering with the launch of EWI Live Environments.
Leading the charge is longtime EWI stalwart Mike Bollo, joined by seasoned industry veterans John Pugh and Justin Kurtz. With over 70 years of combined experience (yes, 70!), this team will help brands stand out in all kinds of new and exciting spaces — such as festivals, sporting events, product launches, and even broadcast sets.
We believe this kind of work will only become more important in the years to come. The Live Environments team will allow us to create consistent brand experiences across an even wider range of customer touchpoints — and such consistency has never been more important. For decades, we’ve served clients in exhibit halls and retail locations around the world. But we want to help brands show up with a consistent presence in ALL areas. Supporting our perspective, a recent report by McKinsey & Company (which focuses on the importance of in-person brand activations) shows that consistent experiences across touchpoints significantly boost customers trust and long-term value. Couldn’t have said it better ourselves.
The move is a natural step for EWI, allowing us to transcend the exhibit halls and traditional retail environments where we will continue to support our clients. Drawing on our 600,000+ square feet of manufacturing and warehousing space in North Carolina and Michigan, trusted supplier network, and teams of client support in Hamburg, Shanghai, Milwaukee, Winston-Salem, and Dearborn, we are well-positioned to support this team as they head in a new direction.
Big congrats to everyone involved — and stay tuned. We’re just getting started!