Puma Las Vegas Flagship
EWI was one of the partners PUMA trusted to help launch the brand’s second flagship location: a three-level, 25,000-square foot store on the Las Vegas strip.
A project this large involved many collaborators. EWI and partners worked closely to design, fabricate and install five unique experience zones across the store’s three levels.
The store’s Las Vegas Zone evokes the retro charm of Vegas.
Products in the Las Vegas Zone are merchandized on custom-built roulette and poker tables instead of traditional apparel displays.
Specialty ceiling lighting, carpet and accents make customers feel like they are in a PUMA-themed casino.
The space also features a PUMA logo wall built from more than 32,000 poker chips.
The store’s exclusive 48 Club is hidden in plain sight. The entrance blends into a mirrored infinity room that features LED lighting and custom PUMA art.
The PUMA mobile app allows guests to open a secret mirrored entrance, giving them access to the speakeasy-inspired 48 Club.
Inside the 48 Club, guests are treated to an elevated VIP experience with several moments of surprise and delight.
The space features a VIP lounge where guests can sip champagne and kick their feet up on a table full of gold bars.
A custom PUMA vault door opens to reveal a hidden digital experience.
Guest of the 48 Club are also given access to limited-edition products signed by PUMA ambassadors and other premium, publicly unavailable items.
A bank of safety deposit boxes and keys allow guests inside the 48 Club to unlock unique giveaways.
The PUMA Arcade allows shoppers to focus on playful digital challenges and engagement with rewarding takeaways to share on social media.
Brightly colored games and custom lighting draw customers into the interactive environment.
Customers can engage with soccer challenges, virtual golf and competitive running simulations.
The PUMA x YOU Customization Studio allows guests to customize PUMA footwear, apparel and accessories using patchwork, embroidery, direct to garment printing, LED printing on footwear and other creative mediums.
The PUMA Brand Wall stretches from the first floor to the ceiling of the third. This light-infused mural highlights iconic sports moments and PUMA’s community of athletes and innovators.
We’d like to extend a special thank you to a few of our partners in this project: Recursive Digital, Polyworks Studio and High Impact Signs.
Puma Las Vegas Flagship
EWI was one of the partners PUMA trusted to help launch the brand’s second flagship location: a three-level, 25,000-square foot store on the Las Vegas strip.
A project this large involved many collaborators. EWI and partners worked closely to design, fabricate and install five unique experience zones across the store’s three levels.
The store’s Las Vegas Zone evokes the retro charm of Vegas.
Products in the Las Vegas Zone are merchandized on custom-built roulette and poker tables instead of traditional apparel displays.
Specialty ceiling lighting, carpet and accents make customers feel like they are in a PUMA-themed casino.
The space also features a PUMA logo wall built from more than 32,000 poker chips.
The store’s exclusive 48 Club is hidden in plain sight. The entrance blends into a mirrored infinity room that features LED lighting and custom PUMA art.
The PUMA mobile app allows guests to open a secret mirrored entrance, allowing them access to the speakeasy inspired 48 Club.
Inside the 48 Club, guests are treated to an elevated VIP experience with several moments of surprise and delight.
The space features a VIP lounge where guests can sip champagne and kick their feet up on a table full of gold bars.
A custom PUMA vault door opens to reveal a hidden digital experience.
Guest of the 48 Club are also given access to limited-edition products signed by PUMA ambassadors and other premium, publicly unavailable items.
A bank of safety deposit boxes and keys allow guests inside the 48 Club to unlock unique giveaways.
The PUMA Arcade allows shoppers to focus on playful digital challenges and engagement with rewarding takeaways to share on social media.
Brightly colored games and custom lighting draw customers into the interactive environment.
Customers can engage with soccer challenges, virtual golf and competitive running simulations.
The PUMA x YOU Customization Studio allows guests to customize PUMA footwear, apparel and accessories using patchwork, embroidery, direct to garment printing, LED printing on footwear and other creative mediums.
The PUMA Brand Wall stretches from the first floor to the ceiling of the third. This light-infused mural highlights iconic sports moments and PUMA’s community of athletes and innovators.
We’d like to extend a special thank you to a few of our partners in this project: Recursive Digital, Polyworks Studio and High Impact Signs.