PUMA See The Game Like We Do Campaign
PUMA was the official sponsor of the 2024 Copa América soccer tournament. To mark this sponsorship, PUMA launched a global ad campaign called See the Game Like We Do.
To support this campaign, PUMA asked EWI to create a themed landing zone at the entrance of the brand’s flagship store in New York.
PUMA and Copa América asked us to recreate a detailed larger-than-life tournament ball for the front of the installation. We created the ball using composite, foam and specialized graphic treatments.
The ball appeared to be suspended in the webbing of a stretched goal net. Messaging on this “webbing” reinforced the message of PUMA’s campaign.
The back side of the soccer ball hosted an interactive photo booth activation that directly tied to the See the Game Like We Do campaign.
A custom-build digital activation allowed the user to put themselves in PUMA’s campaign. The activation placed the PUMA logo in the eyes of the user with the “See The Game Like We Do” tagline.
A custom-programmed user interface intuitively guided customers through the experience.
Users could share their PUMA logo eye selfie on social media with the “See the Game Like We Do” tagline.
The activation drew widespread engagement from users across all demographics.
The rear side of the landing zone featured a double-sided set of tile graphics that maintained line-of-sight into the store. The rear of these graphics featured PUMA athlete Christian Pulisic.
The front side of these tiles featured vibrant soccer product imagery.
To expand the reach of the campaign beyond the New York Flagship location, PUMA also asked us to create a themed engagement for a few Dick’s Sporting Goods locations.
The buildout used a larger-than-life Copa América football to draw customers’ attention as they walked into the store.
These soccer balls sat atop custom towers that merchandized real Copa América soccer balls.
Unlike the flagship store, the application demanded that we create both sides of the soccer ball.
As in the flagship store, messaging tied into PUMA’s See the Game Like We Do campaign.
The execution of the recreated soccer ball had to be flawless, as customers could compare details in the fixture with actual Copa América soccer balls.
PUMA See The Game Like We Do Campaign
PUMA was the official sponsor of the 2024 Copa América soccer tournament. To mark this sponsorship, PUMA launched a global ad campaign called See the Game Like We Do.
To support this campaign, PUMA asked EWI to create a themed landing zone at the entrance of the brand’s flagship store in New York.
PUMA and Copa América asked us to recreate a detailed larger-than-life tournament ball for the front of the installation. We created the ball using composite, foam and specialized graphic treatments.
The ball appeared to be suspended in the webbing of a stretched goal net. Messaging on this “webbing” reinforced the message of PUMA’s campaign.
The back side of the soccer ball hosted an interactive photo booth activation that directly tied to the See the Game Like We Do campaign.
A custom-build digital activation allowed the user to put themselves in PUMA’s campaign. The activation placed the PUMA logo in the eyes of the user with the “See The Game Like We Do” tagline.
A custom-programmed user interface intuitively guided customers through the experience.
Users could share their PUMA logo eye selfie on social media with the “See the Game Like We Do” tagline.
The activation drew widespread engagement from users across all demographics.
The rear side of the landing zone featured a double-sided set of tile graphics that maintained line-of-sight into the store. The rear of these graphics featured PUMA athlete Christian Pulisic.
The front side of these tiles featured vibrant soccer product imagery.
To expand the reach of the campaign beyond the New York Flagship location, PUMA also asked us to create a themed engagement for a few Dick’s Sporting Goods locations.
The buildout used a larger-than-life Copa América football to draw customers’ attention as they walked into the store.
These soccer balls sat atop custom towers that merchandized real Copa América soccer balls.
Unlike the flagship store, the application demanded that we create both sides of the soccer ball.
As in the flagship store, messaging tied into PUMA’s See the Game Like We Do campaign.
The execution of the recreated soccer ball had to be flawless, as customers could compare details in the fixture with actual Copa América soccer balls.