dSPACE is a leading provider of tools for developing, testing and calibrating electronic control units for the automotive, aerospace and medical engineering industries.

At CES 2025, dSPACE wanted to make its presence known with a 40′ by 70′ space on the front aisle of the West Hall.

The booth utilized EWI rental properties to deliver a cost-effective, high-end display solution.

The space featured twelve stations with heavy computer/AV equipment where dSPACE could showcase its solutions.

Different stations highlighted different applications of dSPACE’s technology.

To emphasize the company’s automotive solutions, dSPACE used a branded Cadillac Lyric to draw interest and attract guests.

The space also contained two conference rooms for private meetings with clients.

The dSPACE booth successfully fulfilled the brand’s business needs, enabling them to showcase product and demonstrate leadership to a tech-forward audience.