Linamar Tradeshow Presence
Linamar is an advanced manufacturer of primary drive components for industrial and mobility applications. In 2021, the company launched eLIN — a new entity focused on electrification opportunities in Linamar’s businesses.
Linamar had to create an engaging exhibit presence for eLIN entirely from scratch. The company sought a turnkey tradeshow/exhibition partner that could elevate eLIN’s presence at an ever-evolving number of events around the world.
To address Linamar’s needs, EWI developed a hybrid exhibit solution for eLIN that combined rental architectural elements, custom graphics panels and world-class product displays.
The majority of the eLIN booth’s structure was rented, dramatically reducing Linamar’s capital investment and eliminating storage costs.
However, our team ensured that the eLIN exhibit still felt bespoke to the brand. Wall architecture and controllable overhead lighting offered visitors an inviting, intimate environment in which to learn about the eLIN product portfolio.
We employed large-scale overhead signage at the launch of eLIN to make a statement about the stability and longevity of the Linamar brand. However, this structure can be quickly scaled down to address smaller show footprints or overlapping events.
All graphic elements are custom and reusable. Product display panels suspended within wall surfaces can be repurposed as standalone panels for smaller shows — eliminating the need for back wall architecture and further reducing budget.
Instead of sinking budget into display architecture and ownership costs, our hybrid solution allowed Linamar to focus resources on stunning product and technology displays, which are essential for securing new customers.
Linamar has a global reach. As such, our exhibit solution can be quickly interpreted for use in any region and adapted to address associated building practices.